General information


This policy concerning the processing of personal data ("Personal Data Policy") describes how Acer Design & Development/Erik Simonsen Design collects and processes information about you.

This personal data policy applies to personal data that you give us or that we collect through the company's website, (“Website”).

The company is data controller of your personal data. All enquiries to the company must be made through the contact information listed under Section 7.



Company's collection of your personal data

What personal data do we collect and for what purposes?


When you visit the Website, we will automatically collect information about you, e.g. what type of browser you use, what search terms you use on the Website, your IP address and information about your computer in order to optimise the conversion on the Website, improve it and provide targeted marketing.

When you purchase a product on the Website, we collect data about you such as name, address, email, telephone number, data about what products you have purchased and may have returned, in order to be able to deliver products to you and fulfil our accounting obligations.

When you sign up for our newsletter, you give your express consent to the collection of data about you such as name, address, email, telephone number, information about what you have purchased and possibly returned.

We use the information we collect when you sign up for our newsletter to manage your subscription, to offer you special benefits and for the purpose of direct marketing, including in order to be able to inform you about our products and any new products/services as well as to give you other news and information which you expressly allowed us to send you.


Why do we collect data?

The collection of data as mentioned in subsection 2.1.2 is necessary for us to safeguard our interests in improving our Website features and structure, as well as to provide you with relevant offers.

We will only use your IP address to establish your geographic location if we have received your express consent to do so.

The collection of data as referred to in subsection 2.1.2, is necessary in order for us to fulfil our agreement with you.

We collect only the data specified in subsection 2.1.3 above provided that you give your express consent.


Use of data processors

We use external companies for, among other things, the technical operation of the Website, e.g. our suppliers assist us in connection with the provision of the targeted marketing, including for re-targeting and improvement of the Website and for your assessment of our products/services. These companies are data processors and under our instruction they process data, with us as data controller. Data processors may not use the data for purposes other than for the fulfilment of the agreement they have with us, and are under confidentiality obligation.


Your rights

In order to create transparency in the processing of your data, we must, as data controller, inform you about your rights.


Right of access

You have the right, at any time, to request information in writing about what information we have registered about you, the purpose of the registration, what categories of person data and recipients of information there may be, and information about the origin of the data.

You are entitled to a copy of all personal data we process about you. For multiple copies we charge a fee of DKK 50.00. If you would like a copy of your personal data, please send a written request with proof that you are the person concerned.




Right of correction

You have the right to have us correct incorrect personal data about you. If you become aware that there are errors in the data which we have registered about you, you are encouraged to contact us in writing so that this data can be corrected.

You can yourself correct the data, which we have collected in connection with your registration to our customer club, by logging into your user profile.


Right to deletion

In some cases you have the right to have us delete all or some of your personal data, e.g. if you withdraw your consent to your registration to our customer club. To the extent the processing of your data is necessary, e.g. in order to be able to comply with our accounting obligations, we are not obliged to delete your personal data.


Right to restrict processing to storage

In some cases you have the right to limit the processing of your personal data to storage only, e.g. if you believe that the data we process about you is not correct.


The right to data portability

You have the right to have your personal data supplied in a structured, widely used machine-readable format and you have the right to transfer this information to another data controller when we collect your personal data in connection with:

your purchase of a product from us, cf. subsection 2.1.2, or your consent that we use your IP address to establish your geographic location, cf. subsection 2.2.2, or that your consent to sign up for our newsletter, cf. subsection 2.1.3


Right to objection

You have the right at any time, for specific reasons, to object to our processing of your personal data, which we collect in order to improve the features on our Website and its structure in accordance with subsection 2.1.1.

You may also, at any time, object to our processing of your personal data, which we do for the purposes of direct marketing, cf. subsection 2.1.

If you object to the processing, we no longer have the right to process your personal data unless we can demonstrate legitimate grounds for continued processing.


Right to withdraw consent

You may at any time withdraw your consent that we use your IP address to establish your geographical location, cf. subsection 2.1.1, and your consent to sign up for our newsletter, cf. subsection 2.1.3. If you withdraw your consent, you must note that in some cases we may be entitled to continue processing your data, cf. section 2. You will be notified in such cases.

If you would like to withdraw your consent, please contact us


Right to complain

You may at any time submit a complaint to the Danish Data Protection Authority, 28 Borgergade, 5, 1300 Copenhagen K regarding our processing of your personal data.


Deletion of personal data

If you do not use our Website for a period of 1 year, we will automatically delete the data we have registered about you, although, in order to meet legal requirements, including requirements pursuant to accounting legislation (5 years from the end of the financial year) and consumer legislation (the 2-year right of complaint), we can store certain personal data for a longer period.

If you withdraw your consent, we will delete all information we have collected in connection with your consent to send you marketing materials by email, SMS and post, unless we have the right to continue processing it, cf. section 2.

Upon request, we will delete the data we have collected in connection with your subscription to our newsletter. In all newsletters you will have the option to reply and thereby to opt out of your subscription. When you unsubscribe, we will automatically delete the data we have collected about you.




We have implemented appropriate technical and organisational security measures to prevent accidental or illegal destruction, loss, modification or deterioration of personal data, and to prevent disclosure to unauthorised parties or misuse.

Only employees who have a real need to get access to your personal data in order to perform their duties, would receive access to it.


Contact information

Erik Simonsen Design & Development / Acer Design is data controller of the personal data collected through the Website.

If you have any questions or comments regarding this Privacy Policy, you can contact:



Acer Design & Development / Erik Simonsen Design

Østre Havnevej 8 5400 Bogense DK Denmark

Telephone: +45 64811020 Mobile: +45 40388190 Email:


Amendments to the personal data policy

We are entitled to make changes to this Personal Data Policy at any time. If we make changes to the Personal Data Policy, you will be informed about them the next time you visit the Website.

If you do not accept the changed policy, you will not be able to continue using the Website and your personal data may be deleted.



This is version 1.0 of the company's personal data policy dated 1 March 2018.


Acer Design & Development Erik Simonsen Design Justus Kolberg & Erik Simonsen I/S


CBR no.: 16068837 - CBR no.: 26707374




Acer Design was founded in 1974 by Designer Erik Simonsen. For the past 40 years, the drawing office and product development department have delivered concepts and designs for the national and international market. The main activity has been design of furniture for the contract market. In 1994, Erik Simonsen started collaborating with the designer Justus Kolberg from Hamburg. Justus and Erik still continue to collaborate on national and international projects, and celebrate their 20th anniversary as partners this year.


In 2014, Erik Simonsen sold all future activities of Acer Design to two young design engineers, as well as an external investor. A public limited company was founded: Acer Design A/S – which was operated for less than 8 months. The new owners declared the company to be bankrupt in November 2014.

Erik Simonsen Designer mDD still owns the drawing office and the workshops at the harbour of Bogense, and he and Inger Kryger Simonsen run the design company: Erik Simonsen Design mDD, based on several years of experience in international design and product development.



The Design House has for the past 25 years been situated at the harbour of the beautiful old market town Bogense on North Funen. The Design House has more than 1100 square metres of innovative rooms, in which furniture, industrial and graphic design is developed in cohesion with the international fashion label TRINE KRYGER SIMONSEN.


We can offer accommodation for collaborating designers, clients and students and we are happy to arrange for transport from the airports in Billund and Copenhagen via Odense railway station.

© ERIK SIMONSEN DESIGN - All Rights Reserved

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